Episode 27 – Fitness Business Television

Curtis Mock — Thu, 08 Jul 2010 23:13:05 +0000

In this week’s episode I share with you a question with you how you can strike up conversation about your gym with a total stranger, I’ve got a killer resource that happens to be my favorite website to find out what marketing strategies are working in other industries, and I’m going to give you an insider peek into one of my old Master Appointment Books, to show you how I never let a potential sale slip through the cracks.

Websites and Resources Mentioned in the Show:

www.BootcampBootcamp.com (The ultimate event for profiting from fitness bootcamps)
www.ClubIndustryShow.com (The best Conference for health club owners)
www.HealthClubSummit.com (My annual Conference that I put on in Australia)
Health Club Marketing with GymSuccess.com, the most complete resource center for gyms
www.MarketingExperiments.com (My favorite website for marketing research)

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ANNOUNCEMENT: First off, you are doing yourself an injustice for not leaving a comment on the show. Every time you do, that gives you an inbound link to your website…which GOOGLE LOVES! So far this is episode 27. You could make a comment on all 26 shows and have 27 inbound links coming to your site!!! That is huge! Especially since we now have over 2,000 visits to this website EACH WEEK! Google gives more weight to YOUR website when a high traffic website is linking to it. So do yourself a favor, even if you don’t have time to watch the entire episode. MAKE SURE YOU LEAVE A COMMENT EACH WEEK! It is the absolute easiest way you can take action once a week.

Have you ever found yourself in a conversation with someone at the grocery store or at the bank or coffee shop and you wish you had a great way to invite them to come try out your fitness business? It’s not as difficult as you think. But you must be prepared!

Marketing isn’t about “follow the leader”. I learned this many years ago as I was competing head to head with a number of health club promotion companies. Instead you need to learn to look outside our industry for new ideas. One of my favorite resources for finding out what is working outside the fitness industry is our Killer Resource of the week!

And a special treat! (You might not think an extra 10 minutes with me is a special treat, but I assure you it is). I’m letting you peek into one of my old appointment books to see how I NEVER let a prospective member slip through the cracks. I know you’ll learn a lot from this and I hope you share it with your sales staff.

As always your thoughts are appreciated. Please leave a comment below that will benefit the other viewers AND will get you noticed by Google. Enjoy the show!

Brocolli Cheese soup…Yum,

Episode 24 – Fitness Business Television

Curtis Mock — Thu, 27 May 2010 15:38:10 +0000

In this week’s episode I share with you a tiny mistake you are probably making and how you can immediately save hundreds of dollars a month from fixing it, I’ve got a Killer Resource that happens to be my absolute favorite press release site…and it turns out Google loves it too. And I’m going to discuss with you one of my favorite offers to make heading into the summer months that has generated thousands of memberships for our clubs.

Websites and Resources Mentioned in the Show:

www.ClubSolutionsMagazine.com (The best damn health club magazine in the land)
www.GymMarketing.com (Fitness Marketing Group corporate website for health club consulting and campaigns)
www.prlog.org(My favorite online press release website for fitness businesses)
Health Club Marketing with GymSuccess.com, the most complete resource center for gyms

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ANNOUNCEMENT: First off, you are doing yourself an injustice for not leaving a comment on the show. Every time you do, that gives you an inbound link to your website…which GOOGLE LOVES! So far this is episode 24. You could make a comment on all 24 shows and have 24 inbound links coming to your site!!! That is huge! Especially since we had just over 2,300 visits to this website LAST WEEK! Google gives more weight to YOUR website when a high traffic website is linking to it. So do yourself a favor, even if you don’t have time to watch the entire episode. MAKE SURE YOU LEAVE A COMMENT EACH WEEK! It is the absolute easiest way you can take action once a week.

Who doesn’t love saving money? I see no one raised their hands. We like saving money almost as much as we like MAKING MONEY! Well I’ve got a fun little tip for you that could save you hundreds of dollars a month with your thermostat! That’s right, your thermostat…

Press releases are very powerful, both in print locally and online. The big difference is that online press releases don’t really have to say anything special, and they certainly don’t have to be written well…they just need to be posted….along with a few keywords that I talk about on this week’s Killer Resource segment of the show.

Summertime. A time of flip flops, bikinis (meow), and unfortunately slow sales. I have one marketing message that has proven time and time again, year after year, to generate consistent membership sales during the month of June. You’ll want to watch this!

As always your thoughts are appreciated. Please leave a comment below that will benefit the other viewers AND will get you noticed by Google. Enjoy the show!

I’m tired of this humidity already,

FitBiz.tv » health club promotions_FitBiz.tv

Episode 27 – Fitness Business Television

Episode 24 – Fitness Business Television