In this week’s episode I share with you how to conduct an effective Member Appreciation Day, a killer resource that will help you increase loyalty with your clients by putting them on the cover of a magazine, and some very useful strategies for helping you get more done during a day, allowing you to enjoy your free time a little more.

Websites and Resources Mentioned in the Show:

• www.AweberNewsletters.com (The email newsletter system I have used for years.  It’s only $19 per month, but in my opinion…priceless)
• Health Club Marketing with GymSuccess.com (In my completely biased opinion, the most complete resource center for gyms)
• www.MagMyPic.com (A very cool, and free resource to help you create a magazine image of your clients.  A killer fitness marketing idea to increase member loyalty)

First off, my apologies for the bad lighting this week and last week. It will be fixed moving forward.  We were trying something different and unfortunately it makes my face look like a cross between a glazed donut and an alien…which might be an improvement actually.

A member appreciation event is one of the best ways to increase loyalty at your gym, health club, or personal training studio.  Regardless of the size of your fitness business, this event will undoubtedly increase the loyalty of your members and clients.  I explain step by step how to set up this killer health club retention strategy.

This week’s killer resource allows you to see me in a wedding gown.  And if that’s not enough reason to check it out, then know that it is also a killer fitness marketing and loyalty tool to highlight your client of the month.  If you have a personal training client who has worked especially hard, this will make them even more loyal to you.

Have you ever heard of Parkinson’s Law?  If you haven’t, I’m certain you suffer from its effects!  I show you a few strategies I’ve used to overcome this phenomenon, and how you can run a more efficient fitness business each and every day.

Don’t forget to leave a helpful comment and you will receive the book I present on the show!

Enjoy!

I am 100% Dedicated to Your Success…

In this week’s episode I share with you what to say to a prospect who asks why they should choose you over a low cost competitor, how I’m able to get twice as much accomplished at work, and a great way to increase the retention and loyalty of your gym members. (Oh yeah, and a dancing Yeti)

Websites and Resources Mentioned in the Show:

• Health club marketing with GymSuccess.com
• Dual Monitor 1 (This is the exact monitor I have on my desk)
• Dual Monitor 2 (This is a much more affordable monitor, very similar to mine)

This weather sucks

I don’t care where you are in the country, you’re likely experiencing some inclement weather.  And hopefully you’re enjoying it more than me.  I grew up in the cold midwest, but I have become a bit soft since moving to Florida.  But this cold is likely leading to more sales for your fitness business, so I’ll stop complaining.

With all of the low cost fitness competitors popping up, sometimes it’s tough to explain why a prospect should choose you over one of the low cost options.  Showing off success stories is a great way to Show…not Tell.

I get a lot accomplished in any given day.  Though I never feel like I get enough accomplished, I do know that I get more accomplished than most people.  I attribute a great deal of this productivity to having a couple of computer monitors.  Join me on a tour of my office to see how I have this set up and how it will benefit you to do the same.

A Bragging rights wall is one of the best fitness sales tools you could implement.  This thing sells for you!  Whether you own a personal training studio or are busy selling at a health club, this tool will definitely help you sell more personal training and health club memberships.

Don’t forget to leave a helpful comment and you will receive the book I present on the show!

Enjoy the show!

Dedicated to Your Success…