Websites and Resources Mentioned in the Show:

• www.GymMarketing.com (The best damn health club marketing company period)
• Health Club Marketing with GymSuccess.com, the most complete resource center for gyms
• www.Try1and1.com (A health club website hosting and domain registration company)
• www.sxc.hu (A great free fitness images website to find pics for your fitness website or health club direct mail)

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Too many gym owners and personal trainers have gotten lazy.  Instead of sitting around waiting for leads to come through your door and depending on email and internet leads, you need to be out MEETING PEOPLE!  That’s right…networking events, even the grocery store is a great place to meet tons of new leads.  I tell you how in this episode.

It’s tough to find a great picture for your website and print marketing material.  Especially high quality pictures you can afford.  Well now you have a great new resource with tons of free pictures you can use for your fitness website and fitness marketing.

You must understand the most powerful tool in your arsenal.  It is the one thing that will allow you to develop unlimited joint ventures with area businesses and maybe even provide you a few luxuries in life…all for Free.

As always your thoughts are appreciated.  Please leave a comment below that will benefit the other viewers AND will get you noticed by Google.

Enjoy!

Cats are evil…

Websites and Resources Mentioned in the Show:

• www.clubindustryshow.com (Health Club Industry conference in New York)
• Health Club Marketing with GymSuccess.com, the most complete resource center for gyms
• www.99designs.com (A web design service that has web designers competing to create your fitness website)

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The Club Industry East Show is fast approaching.  If you don’t have tickets yet, you’d better get on it!

Are you tired of having a ceiling on the amount of money you can earn from one-on-one personal training?  There are only so many hours in a day your trainers can train, so the obvious solution is group personal training and fitness bootcamps.  I discuss how you can make the transition now.

Many of you have experienced the headache of creating your fitness website.  You and a designer (possibly not native English speaking) go back and forth…you trying to explain your vision, he/she trying to create that vision as a website.  It’s a frustrating process.  Well now there is a resource that allows you to have dozens of web designers creating your fitness website, increasing the chances of someone creating your vision perfectly.

I also go over some of the most important things you need on your fitness website.  Whether you have an existing website or you plan to create one soon, I share a number of things you absolutely must have on your fitness website to make it more effective.

As always your thoughts are appreciated.  Please leave a comment below that will benefit the other viewers.

Enjoy!

May the force be with you…

Websites and Resources Mentioned in the Show:

• www.ProGradeClub.com (Key Ingredient in Peanut butter ice cream!!)
• Health Club Marketing with GymSuccess.com, the most complete resource center for gyms
• www.retailmenot.com (powerful resource that allows you to post coupons online)

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Teaser:  This show has a killer peanut butter ice cream recipe that you just can’t miss!

With the huge influx of Hispanics into many cities, many of us will need to learn at least basic Spanish.  Some of us will find ourselves right in the middle of predominant Hispanic population and will see a niche that needs filled.  Learn how to market to the spanish speaking population, or any non native English speaking populations near you.

The killer resource this week is beneficial both from a business standpoint and a personal standpoint.  Your business will benefit from the exposure of having a coupon online, but you will benefit by saving money on items you regularly purchase.

Referral programs don’t always end up as successful as you had hoped.  I share three reasons why that is, and I share the steps you need to take to make sure the foundation for a successful referral program is in place before you even begin promoting the program.

As always your thoughts are appreciated.  Please leave a comment below that will benefit the other viewers.

Enjoy!

This video killed the radio star…

In this week’s episode I

Websites and Resources Mentioned in the Show:

• www.twitter.com (Make sure you set up your Twitter account asap)
• www.FitBizOnTwitter.com (Make sure you follow Fitness Business Television on Twitter!)
• www.ClubSolutionsMagazine.com (A fantastic, and free, health club magazine)
• Health Club Marketing with GymSuccess.com (In my completely biased opinion, the most complete resource center for gyms)
• www.Twellow.com (A killer resource that lets you find people in your market who are using Twitter)

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You’re pretty sure you should be discounting memberships for family members, but how much should you discount?  Should you discount at all?  I go over a few scenarios for you that will help you determine the best pricing for your additional family members who join.

Twitter is the new hotness.  Whether you love it or hate it, it doesn’t really matter.  I can’t stand Twitter to be perfectly honest with you, but I know that fitness professionals are using it.  For you the fitness business owner, you have thousands of people in your market who use Twitter every day.  You need to find these people and get them to listen to what you have to say with this week’s Killer Resource.

Overcoming objections can sometimes be tough, but the worst of all is “I want to think about it”.  No one likes to hear that objection.  But it’s not as difficult to overcome as you might believe.  Follow my instructions and you will certainly help your chances of increasing the close rate on prospects with this objection.

Don’t forget to leave a helpful comment for other viewers. Not only will Google notice your website URL you put in the space provided below, you will also receive the book from my library mentioned on the show!

Enjoy!

And always remember…What would Curtis do?

In this week’s episode I

Websites and Resources Mentioned in the Show:

• www.FitBizOnFacebook.com (Fit Biz TV’s Fan Page on Facebook…JOIN or suffer the consequences)
• www.HelpMyBusiness.com (Andrew Lock’s web TV show: “arguably” the best TV show on the Internet
• Google Keyword Tool (This baby will definitely help you understand what your prospects are searching for)
• Health Club Marketing with GymSuccess.com (In my completely biased opinion, the most complete resource center for gyms)

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Welcome to a Special Valentine’s Day Episode of Fitness Business Television!  Make sure you watch until the end because my video editor Victoria put together a special Valentines Day wish for you

Low cost competitors…sigh…it sucks that they’re lowering the value of a gym membership…but man they’re smart.  I’m not sure why it’s taken this long for someone to come in with the Walmart model for gyms, but it’s here, and it’s profitable.  But as a mid-level multipurpose gym, how do you compete??  Learn my thoughts in this week’s Ask Curtis Segment of the show.

What are people in your city searching for on Google in order to find your fitness business?  Are they searching for gyms, fitness centers, health clubs, personal trainers?  All of them?  With this week’s Killer Resource, you’ll be able to know exactly what people are searching for…AND what keywords you should optimize your website for.

You know the feeling.  You present prices after touring a prospect and you get that nervous feeling wondering what kind of close you’re going to have to use on them.  Well I have good news for you!  I have successfully used one close, 5 simple words, throughout my sales career…and I’ll have you know I had a helluva sales career.  Start using these 5 words after presenting prices and you’ll find your closing percentage increase exponentially.

Don’t forget to leave a helpful comment for other viewers.  Not only will Google notice your website URL you put in the space provided below, you will also receive the book from my library mentioned on the show!

Enjoy!

I am 100% Dedicated to Your Success…

In this week’s episode I share with you a way that you can find out immediately when your competitors are smearing your good name, a killer resource that eliminates forever the need to remember passwords to all of the websites you visit, and how you can set up a fan page on Facebook to build loyalty among your members and clients.

Websites and Resources Mentioned in the Show:

• www.HealthClubSuccess.com (If you don’t receive my Gym Goldmine newsletter, this is where you sign up)
• www.FitBusinessInsider.com (An amazing new resource for fitness business owners)
• www.GymMarketing.com (The corporate website for Vitality Marketing Group)
• www.Google.com/Alerts (Sign up to find out when people write about you, your fitness business, or anything else you want to keep track of
• Health Club Marketing with GymSuccess.com (In my completely biased opinion, the most complete resource center for gyms)
• www.RememberOnePassword.com (This is where you can sign up for the roboform single password login)
• www.Facebook.com (This is your starting point to set up a facebook fan page for your fitness business)
• www.FitBizOnFacebook.com (This is the OFFICIAL Fan Page for Fitness Business Television.  Become a fan or I send my people over to break your thumbs)

I need a new tagline!  Curtis Mock is “Dedicated to your success”, but the tagline is boring.  Can you help come up with something that is more fitting to my personality?  See what I mean on the opening segment of this week’s show.

Don’t you just hate when people talk bad about you  or your fitness business behind your back?  The bad thing is that most of the time you won’t even know they’re talking about you.  However, if someone is talking about you on the Internet, be it good or bad, you’ll know about it with the tool I share with you.

I have over 100 passwords to random websites that I either have to remember, or that I have to take the time to look up so that I can log in.  This problem is solved now and I only have to remember one password!

Facebook is the hottest thing going right now.  There are over 300 million active users on that website, and they love to be connected to people.  Well now you can have your health club or studio connected to all of the people in your community.  I show you step by step how your fitness business can have its own facebook fanpage, and it will only take you one minute to set up.

Don’t forget to leave a helpful comment and you will receive a book from my library (and another special bonus gift you’ll see on the show) Bwahaha…

Enjoy!

I am 100% Dedicated to Your Success…

In this week’s episode I share with you how to conduct an effective Member Appreciation Day, a killer resource that will help you increase loyalty with your clients by putting them on the cover of a magazine, and some very useful strategies for helping you get more done during a day, allowing you to enjoy your free time a little more.

Websites and Resources Mentioned in the Show:

• www.AweberNewsletters.com (The email newsletter system I have used for years.  It’s only $19 per month, but in my opinion…priceless)
• Health Club Marketing with GymSuccess.com (In my completely biased opinion, the most complete resource center for gyms)
• www.MagMyPic.com (A very cool, and free resource to help you create a magazine image of your clients.  A killer fitness marketing idea to increase member loyalty)

First off, my apologies for the bad lighting this week and last week. It will be fixed moving forward.  We were trying something different and unfortunately it makes my face look like a cross between a glazed donut and an alien…which might be an improvement actually.

A member appreciation event is one of the best ways to increase loyalty at your gym, health club, or personal training studio.  Regardless of the size of your fitness business, this event will undoubtedly increase the loyalty of your members and clients.  I explain step by step how to set up this killer health club retention strategy.

This week’s killer resource allows you to see me in a wedding gown.  And if that’s not enough reason to check it out, then know that it is also a killer fitness marketing and loyalty tool to highlight your client of the month.  If you have a personal training client who has worked especially hard, this will make them even more loyal to you.

Have you ever heard of Parkinson’s Law?  If you haven’t, I’m certain you suffer from its effects!  I show you a few strategies I’ve used to overcome this phenomenon, and how you can run a more efficient fitness business each and every day.

Don’t forget to leave a helpful comment and you will receive the book I present on the show!

Enjoy!

I am 100% Dedicated to Your Success…

In this week’s episode I share with you what you can learn from a gas station attendant, how a personal trainer can help set themselves apart from the other trainers in the gym, a killer resource that will help you capture twice as many emails when someone visits your website, and some methods to get your website listed at the top of Google, that will take you less than 5 minutes

Websites and Resources Mentioned in the Show:

• www.ClubSolutionsMagazine.com (health club industry magazine subscription)
• www.JillianMichaels.com (Great example of someone branding themselves)
• www.EmailSlideup.com (A resource that captures more email addresses from website visitors)
• Health club marketing with GymSuccess.com
• www.google.com/addurl (Get your fitness business recognized by Google)
• www.siteexplorer.search.yahoo.com/submit (Get your fitness business recognized by Yahoo)
• www.bing.com/docs/submit.aspx (Get your fitness business recognized by MSN Bing)
• www.google.com/local/add
• www.listings.local.yahoo.com/csubmit/index.php
• www.dmoz.com (A great resource to get indexed by the search engines faster)

It never ceases to amaze me the lack of customer service, and the abundance of missed opportunities people have for making sales.  But you won’t have to worry about that if you’re the owner of the Gate Station in Ponte Vedra Beach, FL.  They have their front desk staff trained according to a system and fitness business owners can learn a lot from the lady I came in contact with this week.

If you’re competing against other trainers in your facility, you need to be able to stand out from the crowd.  Branding yourself and becoming a local celebrity personal trainer is hands down the best way to differentiate yourself.

It’s hard enough to get people to visit your website, even harder to convince them to give up their contact information in the short time they spend there.  This week’s killer resource will immediately increase the number of prospects opting into your list.

Google is tough to figure out.  I don’t even think Google knows how to get ranked on Google they’ve made it so complicated.  But to get on the process of being ranked, you need to let Google know you exist.  In the show I share 6 resources to speed up the process.

Don’t forget to leave a helpful comment and you will receive the book I present on the show!

Enjoy the show!

Dedicated to Your Success…

In this week’s episode I share with you what to say to a prospect who asks why they should choose you over a low cost competitor, how I’m able to get twice as much accomplished at work, and a great way to increase the retention and loyalty of your gym members. (Oh yeah, and a dancing Yeti)

Websites and Resources Mentioned in the Show:

• Health club marketing with GymSuccess.com
• Dual Monitor 1 (This is the exact monitor I have on my desk)
• Dual Monitor 2 (This is a much more affordable monitor, very similar to mine)

This weather sucks

I don’t care where you are in the country, you’re likely experiencing some inclement weather.  And hopefully you’re enjoying it more than me.  I grew up in the cold midwest, but I have become a bit soft since moving to Florida.  But this cold is likely leading to more sales for your fitness business, so I’ll stop complaining.

With all of the low cost fitness competitors popping up, sometimes it’s tough to explain why a prospect should choose you over one of the low cost options.  Showing off success stories is a great way to Show…not Tell.

I get a lot accomplished in any given day.  Though I never feel like I get enough accomplished, I do know that I get more accomplished than most people.  I attribute a great deal of this productivity to having a couple of computer monitors.  Join me on a tour of my office to see how I have this set up and how it will benefit you to do the same.

A Bragging rights wall is one of the best fitness sales tools you could implement.  This thing sells for you!  Whether you own a personal training studio or are busy selling at a health club, this tool will definitely help you sell more personal training and health club memberships.

Don’t forget to leave a helpful comment and you will receive the book I present on the show!

Enjoy the show!

Dedicated to Your Success…

An overview of some some interesting research on a new way to present your prices, how to promote a unique fitness business model, a killer resource that allows you to actually WATCH a video of what your visitors do at your website, and a few ways Google can make your life much much easier

Websites and Resources Mentioned in the Show:

• www.ask500people.com (A website that allows you to conduct surveys from random unbiased people)
• www.ProgradeClub.com (A nutritional supplement line created by fitness professionals, for fitness professionals)
• www.TemplateMonster.com (Inexpensive and high quality website templates)
• Health club marketing with GymSuccess.com
• www.TryClicktale.com (an amazing resource that lets you watch your web visitors in action)
• www.Gmail.com (the best damn email program in the land)

I’m giving away my personal library!

I bought a Kindle to replace my massive amount of books at my house.  And I thought I’d give away a gift to my amazing viewers each week.  So the person who posts the most helpful, thought provoking, or just plain interesting comment below, I will send you a book from my library!

Selling memberships is getting more and more difficult each year.  Increased competition, price wars, down economy, etc. haven’t help our cause much.  So instead of trying the same methods, lets mix up our fitness sales strategies a bit.  You’ll find in this episode a very cool way (backed by “loads” of research) to sell more at your fitness business.

Not all fitness businesses are created equal.  Some require a little different fitness marketing approach as well as an overall different approach to running the business as a whole.  A spa and fitness center combo can be tricky…hopefully not anymore!

Wouldn’t it be great to be able to sit and watch over the shoulder of all of your fitness website visitors?  Well now you can!  This week’s killer resource takes voyeurism to a whole new level.

Gmail is to my life as a strip club is to my uncle.  I just can’t get enough of it.  There are so many unbelievable features (talking about Gmail, not the stripper) available in Gmail.  You just wait until you experience the power of a real email system.  It will blow your mind.

I finish this show in a fun mood.  It’s the New Year and I had on my dancing shoes….and I have been known to cut a little rug in my day, albeit a really awkward rug.  So enjoy my New Years dancing, dedicated to you.  I wish you the most amazing 2010.

Don’t forget to leave a helpful comment and you will receive the book I present on the show!

Enjoy the show!

Dedicated to Your Success…