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Fitness Marketing on Valentine’s Day

A special thanks to Adam Bogar and Taylor Jarvis of Dynamic Training and Fit Escape Boot Camps for sharing this great strategy. They typically sell 50 units from this Valentine's Day promotion. This promotion assumes you have massage or some type of spa treatment at your facility. You could try this by bundling personal training along with it, but I don't know many of our significant others who would appreciate "Happy Valentine's Day...may ...

Pay Yourself First, Pay Your Bills Last

I strongly encourage you to pay Yourself First, then pay Your Bills Last You might be scoffing, thinking I obviously don't understand your financial situation. But hear me out... Tell me, why do you have to look at your balance in your personal checking account to make sure you have enough to cover a bill or to pay for something you want? Where did it all go? It feels like it was a good month at the gym...lots of new members, plent ...

How to Use QR Codes in Your Fitness Marketing

QR codes are turning up everywhere these days – on postcards, websites, magazines, television, and even billboards. The technology is a few years old now, but the fitness industry tends to be a few years behind, so it is perfect timing for you to implement this marketing strategy. What is a QR Code? QR stands for Quick Response, and it is essentially a barcode that you can place on all of your advertising that will send people to a dest ...

Should You Discount Family Memberships?

Offering discounts to family members has been common practice throughout the history of the fitness industry. Nearly all gyms offer a discount for additional family members, but it is very important to determine just how much of a discount to offer. When you think about it, it really doesn't make a lot of sense to discount memberships for family members. Your local movie theater wouldn't offer you a discount for buying an additiona ...

Trick-or-Treat Fitness Marketing

My good friends and clients Adam Bogar and Taylor Jarvis sent me this great Halloween fitness marketing strategy that has worked well for them in the past. They use the giftcards from www.fitnessgiftcards.com like crazy in their business, claiming that the cards have singlehandedly been the key to their success (true story). Well for Halloween they attach their gift cards to fun size bags of candy and provide candy to their bootcampers and mem ...

How to Give an Effective Tour

The tour is the perfect opportunity to convince a prospect to become a member of your club. Unfortunately, when done incorrectly, it’s also a great way to lose a sale. I want to begin by saying that there is no “perfect” tour. However, based on my experience, here are some tips that will give you the greatest opportunity to close more sales. First of all, the tour strategies mentioned below require a proper tour setup, consisting ...

Does anyone ride the “be back” bus?

If you've been in this business for a while you've probably heard the old adage: “The be-back bus doesn't come back” or some other variation. The clichés were based on the fact that most times if a sale isn’t made on the first day, the missed guest seldom returns. Consumers are too smart these days to fall for strongarm tactics or smarmy sales pitches. So there are many times, no matter how good you are, that you will miss sales. Co ...

Should I Offer a Guarantee to New Members?

Here is a question from a reader of the newsletter: Should I offer some type of "Guarantee" to my prospects to get them to join? This is currently one of the most debated questions in the fitness industry. With any type of guarantee offered, there is some level of risk associated with it. We know that most members won't participate on a regular basis and may try to abuse any type of guarantee system you put in place. Conversely, by of ...

Fitness Marketing Strategy: Drop a dress size in 4 weeks or your money back!

Here's a great promotion you can send to your existing members and clients. It's a quick way to fill a bootcamp class or get a few people in a group training program. It's called "Drop a Dress Size", and as the name implies, you'll be targeting women who want to drop at least one dress size in one month. This idea isn't new, but it's very effective. Some of Pat Rigsby's bootcamp clients had great success with this, and I remember Casey Co ...

Planet Fitness on Comedy Central

Here's a very funny video that The Daily Show on Comedy Central did on Planet Fitness and their "no meathead" policy. Enjoy! The Daily Show With Jon StewartMon - Thurs 11p / 10cThe Plight of Muscled Americanswww.thedailyshow.comDaily Show Full EpisodesPolitical Humor & Satire BlogThe Daily Show on Facebook

Second Place is the First Loser

Here's a great video for your viewing pleasure. If you needed a little more motivation at the end of your week, this should take care of it. See you at the finish line.

A Better Way to Determine Your Fitness Marketing Budget

Textbooks are overrated. I spent 21 years of my life in school (6 of those studying business), read hundreds of textbooks cover to cover, and remember very little. Textbook information definitely does not equate to real-world relevance. I remember that one of my marketing textbooks while I was finishing up my MBA stated that 13% of gross revenues should be reinvested into your marketing efforts. I say that’s a very one-dimensional (and dang ...

What Motivates Us

This is a very cool video presentation that explains what motivates us in our personal and work lives. It's an excerpt by Daniel Pink, the author of "Drive" and various other books that I consider among my favorites

Find a Face for Your Fitness Business

Pretty much the entire world looks to a personality of some sort to explain why they're here, what their purpose is, and how all of this came to be. Some call it God, Buddha, Mohammed, and a variety of other names. People identify religions by a specific deity. It's the same in sports; you can typically identify a sports team by one or two or three superstars on the team. Think of products with mascots or personalities leading the way: T ...

The Joplin Tornado, Depression, and Moving Forward

As soon as I heard about the tornado that decimated my hometown of Joplin Missouri I booked an immediate one-way flight to go and help. I spent a couple weeks there working long days on recovery efforts, and since I returned to California last week, I've been in what I can only describe as a state of depression. All I can think about is what I saw there, the people my brother and I helped and got to know, how much I miss my family and how I wa ...

My hometown of Joplin is Destroyed :(

You probably knew that I'm a Missouri boy. I was born and raised in Joplin Missouri, graduated from Joplin High School, and got my start in the fitness industry monitoring the weight room on the 5am shift at the local YMCA in Joplin when I was a teenager. My parents live here, my brother lives here, and pretty much all of my extended family as well as countless childhood friends. No matter where I live, Joplin will always be "home". Wel ...

Are Women-Only Gyms Guilty of Discrimination?

The idea of a women only gym seems innocent enough. After all, many women may feel more comfortable exercising in a gym where there are no men around. In a women only gym, they would be more likely to give and receive open advice on their health condition and their workout plan. With women-centric trainers, females could likely get better advice as well as have options for activities that may not be available in co-ed gyms. There are also rel ...

Personal Training in a Health Club part deux

Here is a follow up video our Mastermind Member Nick Osborne created due to all the feedback I got from his first video. In this video, Nick speaks directly about what your trainers need to be doing to make YOU happy. There is often tension between trainers and gym owners because goals are not clearly defined, and expectations are not made clear. Nick will help you understand a few simple steps you can take to make this relationship solid a ...

Fitness Marketing Should be Very Touching

One of the biggest problems in fitness businesses, and in most small businesses for that matter, is the lack of consistency in marketing. Many gyms will ramp up their marketing efforts during a back to school drive and at New Years…and that is the extent of their marketing. This is a big mistake. Let’s assume you take a more aggressive approach to marketing and you implement one marketing strategy every single month. While this is obvio ...

How to Handle a Low Cost Competitor

It’s every gym owner’s worst nightmare: You wake up one day to find that giant health club is coming to town and offering memberships at a fraction of what your rates are. Matching the lower price would devastate your profit margins, but ignoring the threat may cause your members to leave. Don’t panic. Taking on a low price competitor requires a careful rethinking of how your business operates. The knee jerk reaction of many fitness b ...

Personal Training in a Health Club

Nick Osborne, one of our Elite Mastermind Members has PERFECTED personal training systems at his gym. His gym up in Ohio boasts nearly a 50% personal training penetration among members. Unreal right? It's actually not as difficult as you think as long as you follow Nick's proven system! In this 5 minute video, Nick shares why your personal training department isn't maximizing its potential and he discusses what you can do to fix it right away ...

Saturday Morning Awesomeness

Just a fun little Saturday morning pick me up. This was by far my favorite commercial from the Super Bowl. Puts a smile on my face every time... Was this your favorite too? If not, which one did you like best?

Using New Technology to Generate Leads and Automate Your Fitness Business

Text Messaging is king of the communication world right now. Thanks to American Idol and every other voting show, we know that people love to TEXT. Even human interaction itself seems to have diminished as everyone's thumbs seem connected to their cell phones. We as fitness professionals need to capitalize on this trend. If people won't look at your direct mail postcard, answer your phone call, or look at your flyers...we shouldn't keep ...

fitness postcards gone wild

This postcard can be color customized to match the branding of your facility. You can have our rates on this...we're not interested in profiting off of it, we're just interested in A) getting you into our world, and B) Starting your New Year marketing off on the right foot with a design that should jump start the flow of members into your facility next month. Here's how we do things in our camp...A direct mail piece alone is fine...you'll ...

Health Club Managment Ultimate Productivity Tip

There are obviously a lot of things you should be doing to gear up for our uber important first quarter of 2011, but really it all boils down to one MUST DO task. Make a List My mind is so full of stuff at any given moment, and if I didn't use this brain dump strategy, I would go crazy trying to remember all of them, much less try to do them in order of importance. And in fact, every once in a while I think I can just remember imp ...

25 Guerrilla Fitness Marketing Strategies

Here is a list of low-cost, no-cost grassroots fitness marketing strategies you can begin using to help make sure this upcoming first quarter is a huge success. A few have been used for a long time in our industry, but I'm sure there will be one or two that will stand out as strategies you should use. If you can implement these strategies consistently, you will generate new members. It just takes time as well as a commitment to integratin ...

Life Fitness Equipment priced for quick sale

A gym was supposed to open but didn't. Now the leasing company wants to unload these 5 pieces of Life Fitness and are accepting offers. Call Ultra Fitness Equipment for details on the equipment and to make an offer. They can be reached at 1-877-288-0285. Select option 1 for sales. Tell them Curtis sent you. QUANTITY AVAILABLE (3) 95XI ELLIPTICAL LIFE FITNESS BRAND NEW QUANTITY AVAILABLE (1) 93T TREADMILL BRAND NEW QUANTITY AV ...

A Monday morning Pick-Me-Up

A great video that reminds us why we do what we do, and why we work so hard for it...

A quick way to generate 10 new memberships this weekend

We all know the power of referrals. And we all know the power of a limited time only sale. What if we combine the two? Try this: Run a limited opportunity offer for the first 10 people who bring in a referral by Monday at end of business, you will give them _________. Now make sure that "fill in the blank" prize is AWESOME. Instead of the boring one month free, give them 3 months free. Or give them $50 cold hard cash for drinki ...

Live from the Australian Health Club Summit

I was able to sneak a little footage out from the event. I realize it's now bedtime Sunday night for those of you in the states, but here we're rockin and rolling at 2:30 in the afternoon on Monday. Kinda trippy right? These 70ish attendees paid a fair amount of money to come to this event so I can't sneak out a lot of footage, but wanted to get a few snippets to you over the next couple of days. Here is a short 5 minutes I captured of Am ...

2 Powerful Low-Cost Fitness Marketing Strategies

You and I both know that we don't have unlimited amounts of cash. If we did, we certainly wouldn't be banging our heads against the walls of our gym to think of ways to make ends meet...Nope...we'd be in Fiji  enjoying all of our riches, being fed grapes and getting a foot rub. But reality sets in and you realize that the budget you do have for marketing, must be spent wisely. Here are three low budget strategies that are work ...

If you won’t take my money, someone will

As you know, I just moved to California a month ago. Shortly after I got here I joined the 24 Hour Fitness that is just up the street from me. Well we recently secured office space, which is conveniently in a building with a small gym on the lower level. So I thought it convenient to be able to grab a quick workout there when I need a 15 minute break or for on those rare mornings that I feel motivated to exercise early in the day (note: th ...

Gym Closes. Equipment selling cheap and must go fast!!

One owner's pain is your gain! A friend of mine has to sell the equipment from his gym FAST! Lucky for you, he also owns a commercial fitness equipment business, which means he will completely refurbish every piece to like new condition, AND he'll deliver it to your doorstep! Here's what he has available: Call Brian at 218-727-2929 and mention "Curtis told you" to get his absolute bottom dollar price. This list is current as of 10:00 ...

Health club marketing lesson from Rolling Stone Magazine

In the 1970's, there was a well-known rebellious journalist by the name of Hunter Thompson...and for a while he was the managing editor of Rolling Stone Magazine. It became his job to try to get cancelled clients to renew their subscription to the magazine. He went completely against the norm and came up with an amazingly successful renewal campaign letter that generated TONS of response. His letter, which was quite short, declare ...

A Sweet fitness marketing strategy for member referrals

When was the last time you received flowers or balloons that weren't from your mom or significant other? Probably never right? This strategy is so simple, you'll kick yourself for not having thought of it sooner. And it is so powerful that you'll want to implement it beginning today. When you have a new member join or one of your clients reaches a goal they've worked hard for, send them flowers or balloons to their work. Yes, ...

Where in the World is Fitness Business Television?

Techical difficulties suck for me, but you benefit from it! Since I'm late on the show this week, here's a special gift. It's my Inner Circle print newsletter from a few months ago. It is titled: "A Powerful Collection of Sales Techniques to Help You Overcome Objections and Close More Sales Than Ever Before" Click the title above to download your special gift. Expect the new show to go out over the weekend!! Who knows, maybe y ...

#1 Secret to maintaining profits at your fitness business

So the number one secret to continuous profits is...drumroll please... Set Daily Goals Aw come on Curtis, I wanted a real strategy not a boring generic one. Well guess what, if you skip this strategy, you might as well skip all of the strategies I share because this is the foundation for profits each month. And it's so easy I can show you how to do it in two steps... 1. Determine how much you want to make each month The way I ...

If you can watch this without being inspired, you suck at life.

This is one of the most inspirational videos I have seen in a while. I love Muhammad Ali as well as the movies Rocky, Gladiator, Snatch, Coach Carter...and when you combine all of these into one video. Watch this and you'll feel like taking on the world.

The Only fitness marketing numbers you need to know

One of the first things I do with a new client is look at two numbers. These two numbers help me understand why your marketing has/has not been working, and why your bottom line hasn’t been increasing even though you feel you’re selling more memberships. These two numbers are: Cost of New Member Acquisition (COA) and Lifetime Member Value (LMV) COA tells us the average amount it costs you to acquire one new member. LMV is how much a typ ...

Fitness Website Critiques Part One

Here are a few fitness website critiques recorded live in a video for a select few Fitness Business Television viewers. If it seems like I'm picking on them, I'm not. I'm a tough love kind of guy. If I didn't mention something that could be improved, and they lose the opportunity to sell more members and clients, then I'm doing them an injustice. Happy viewing!

Fitness Website Critiques Part Deux

Here you go boys and girls. Your website critiques are live and in living color. Oh, and by the way, I haven't announced it yet, but I started a true blog to share my innermost feelings on this site. You can see the "BLOG" tab above. Not much there yet, but there will be. I'll let you know if I ever have anything interesting to say :) Oh, and if you want to see these website critiques in full screen (which is much better), just click t ...

The most influential people in my life

If I had to look back over the years at the people who made the most difference in my life, my list would be very short. The reason is because 99 percent of people in this world are satisfied with being average. I am not satisfied being average. In fact, I go to conferences and pay to be in mastermind groups just so I can be around people who are as driven as me. It's why I only take on the most motivated gym owners as clients. I can ...

Who ate Curtis Mock?

The past few months while filming FBTV, I've stopped writing my blog and I've really missed it. And I have no doubt you've missed me. I write for plenty of other magazines, websites and blogs, but most times I don't get to be myself. For some reason, my crude humor and grammatically incorrect writing style isn't what they're looking for...or should I say, is not that which they are looking. Whatever... So I added a blog on here to share m ...

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