Comments on: Episode 11 – Fitness Business Television

By: Crystal

Crystal — Tue, 28 Sep 2010 23:20:43 +0000

Love retailmenot! Use it all the time, not sure why I never thought of posting my own coupons…

By: Nate

Nate — Sat, 03 Jul 2010 16:12:13 +0000

The Prograde Ice Cream recipe needs one thing in my opinion – some sort of sweetener like Splenda, Lo-Han, Xylitol or Truvia.

It’s a good recipe, but it just needs a little something to sweeten it up a bit and make it taste just right.

I’ve used RetailMeNot before, but never thought about using it for my own business. Great tip! I’ll be doing this for my business.

I’m just now catching up on episodes (as you can tell by the date of this post, I’m four months behind!). But I’m going to knock out a bunch of them today.

By the way, great meeting you at Bootcamp Bootcamp!

Good luck with the move to Cali.

Nate

By: Sharon

Sharon — Wed, 14 Apr 2010 05:54:00 +0000

I tried the ice cream and it is great! I can’t say the same for the peas and peanut butter omelet you mentioned in the other episode though. I don’t think I’m that brave.

But the prograde icecream was the perfect treat I’ve been looking for so thank you.

By: Jamie Jeffries

Jamie Jeffries — Sat, 20 Mar 2010 20:52:03 +0000

Your hair is much better in this one than in episode 14 lol.

By: John

John — Wed, 10 Mar 2010 12:11:44 +0000

Reaching the hispanic population can be tricky. You’re right. They like relationship marketing and they do business with people they trust. Depending on the SES of the area, many prefer to pay in cash. To the west of our gym we have a large population of lower SES hispanics. They come in with a fistfull of cash and we turn them away. I choose not to run a cash based gym. I have no problem with any other races joining (I’m half Japanese), it’s just the fact that I’m the owner and I can choose to do business or not do business with people who do not have a bank account. It’s that simple.

But that being said, to the east of us is a large population of hispanics that live in higher end homes and HAVE bank accounts. They have no issues coming in to join. And I market to them no differently. I would guess I’m missing out on many who don’t speak fluent english, but for the most part all of the hispanics to the east understand english. So I’m not in the same situation as you, but I understand the situation.

By: Samantha

Samantha — Mon, 08 Mar 2010 19:59:06 +0000

First off, what would the Fitness Industry do with out you?!

Alfredo touched on very good question. There are lots of communities with foreign speaking members that are not targeted as clients because of the language barrier. This is an untapped niche for many and its best to jump on board before others do. A language barrier should not stop us from seeking out members, learning the basics is fairly simple and most of those who speak a foriegn language and live here are striving to learn our language and what better way to learn than with someone who is teaching them to take better care of their bodies. Its a mutually beneficial relationship. Even if you decide to hire a bilingual sales person it would benefit you to learn at least the basics of the language for those you are targeting, even just to be able to speak to them out of courtesy.

Thanks for another great episode Curtis.

By: Roger Davis

Roger Davis — Wed, 03 Mar 2010 18:29:36 +0000

Nice job. Our gym is in an area that has a large population of hispanics. I actually hired a bilingual front desk person who is active in that community. Best thing I ever did. If Alfredo doesn’t have time to get involved in the activities of that community, he needs to hire someone who will. I’ll bet 20% of our memberships and 40% of our referrals have now come from spanish speaking members.

And just to kill any stereotypes, the hispanics we have attracted are not the pant sagging wife beater types you see on TV lol. Our hispanic members have a checking account, understand our dress code, and have the highest amount of respect for the equipment and other members. And I rarely have a delinquent draft from them. They are very responsible.

Just an FYI !!

Roger

By: Eric

Eric — Wed, 03 Mar 2010 17:48:07 +0000

Got my coupon on retail me not!

Great show this week. I actually live in an area where to the west of us is a large middle eastern population. They have money, I just haven’t tried targeting them specifically. I got some good ideas from your spanish niche that I plan to use. Thanks again.

By: Tim Page

Tim Page — Fri, 26 Feb 2010 14:42:02 +0000

Curtis, do you think a multipurporse club can survive by still selling one year memberships? My club still does this and the other option would be 3 months. Exceptions are made from time to time but we still push for the 12 month contracts.

By: VMG Mick

VMG Mick — Thu, 25 Feb 2010 05:13:20 +0000

Great tips this week Curtis! keep up the good work. I couldn’t agree more about referrals. You will get 0% of the things you do not ask for. One of my favorite questions at the point of sale is:

“As part of your membership here, you may bring an new guest once a month for free. If you have someone in mind and give me their name and number i will upgrade them to a 2 week pass absolutely free. who do you have in mind?”