Comments on: Episode 3 – Fitness Business Television

By: julie burkett

julie burkett — Fri, 21 Oct 2011 14:57:46 +0000

Love this stuff! Thanks for all the great tips!

By: Tom Cepeda

Tom Cepeda — Sat, 31 Jul 2010 04:15:08 +0000

Great Show Curtis.

By: Richard Hackworth

Richard Hackworth — Fri, 04 Jun 2010 13:52:52 +0000

Thanks for the website resources. I have made use of a couple already.

Best Regards,
Richard Hackworth

By: Nate

Nate — Thu, 25 Feb 2010 01:08:10 +0000

Great tip on the direct mail pieces! Thanks for posting that. I haven’t sent direct mail yet, but it’s good to know what to avoid and what to do!

The YouSendIt and YouConverit are great!

By: Lee

Lee — Wed, 06 Jan 2010 01:37:59 +0000

I like the show. You should be promoting this more, I just happened to run across it accidentally. This would be a good thing for more gym owners to see.

By: Shawn Randal

Shawn Randal — Tue, 05 Jan 2010 02:12:27 +0000

Good show Curtis. I can tell you’re getting more and more comfortable each week.

I like how you talk about some things that haven’t been introduced to our industry before. I’m tired of the same old same old. I’m sure you are too which is why you took this approach.

Looking forward to the newest show. I don’t remember what day it comes out, but I do appreciate the reminder email. Peace.

Shawn

By: Lauren

Lauren — Sun, 03 Jan 2010 22:50:23 +0000

This was very informative. I agree that seeing examples of good vs bad marketing would be beneficial, and you have a funny way of pointing out the differences

Does anyone know any good books that discuss good marketing headlines or offers, even if it’s not fitness industry related?

Lauren Willis

By: stacy

stacy — Sun, 03 Jan 2010 01:05:31 +0000

I don’t have enough budget for a full time salesperson, but I do have two people who work commission only. Thanks for the good commission tips. Also I like the bad postcard section. You should do that type of comparison often. I think I and others would benefit from it.

By: Gary Lisman

Gary Lisman — Sat, 02 Jan 2010 18:34:14 +0000

Mizzou huh? I’m big 12 myself, graduated from OK State and now a default fan of Texas due to my wife graduating from there. I have my fingers crossed that since Miz is recruiting from TX that you’ll make the Big 12 north a little stronger

As for the show, it was good to see examples of good and bad postcards. I’ve been guilty of going with whatever the postcard company creates, trusting that they are using a proven headline, design, etc. But I now see I should have a stronger say in the matter. The one we’re doing next week should be pretty good I hope. We’re doing a low price offer (we’re the low cost club here) that is good for a pay in full membership at $19.99/mo, but most people opt for the monthly one which is a bit higher (25/mo). Its been successful in the past. But our headline is sadly one you’ll probably not a approve of. ‘Lose weight and save money in 2010′. and a zero enrollment and a try for free coupon on the back. There is a generic picture on the front, but they could probably pass as real members.

Sales commissions too we’ve had issues with. We have a rule where commissions can’t be higher than the down payment amount, but many times being the low cost club we run riduculous specials, like no enrollment, first 2 months free. Meaning we get no money down. The card fee is a good idea, and I plan to ask both salespeople if they would be motivated by anything other than money.

Great show. I haven’t watched the past ones but it is on my list this weekend.

Gary Lisman

By: lewis

lewis — Thu, 31 Dec 2009 20:07:29 +0000

Good show. I’m hooked man!